Books
Jim Barnes has a way of simplifying very complex management and strategic concepts. He has been a pioneer in seeing customer relationships through the
eyes of the customer. These best-selling books can help you create your customer strategy and lead to customer-led growth for your organization.
Articles and Thought Pieces
Click to download some of our thought-provoking articles that reflect our unique view of the customer; a view that we believe can help your organization become
truly customer-centric and contribute to a higher level of engagement amongst your customers and members.
Cultivating the Customer Connection: a framework for understanding customer relationships
