Jim Barnes has a way of simplifying very complex management and strategic concepts. He has been a pioneer in seeing customer relationships through the eyes of the customer. These best-selling books can help you create your customer strategy and lead to customer-led growth for your firm.

Jim has published numerous articles in international publications. Here is a selection of his most recent articles and white papers on current topics in customer strategy. Click to download these articles.

Cultivating the Customer Connection: A Framework for Understanding Customer Relationships ^New!

Stop Cutting Prices! How to Retain Customers with Experiential Value

Establishing Meaningful Customer Relationships: why some companies and brands mean more to their customers

Customer Experience: more important than ever in tough times

Getting To Know Them Better: The Role Of Customer Insight In Building Your Customer Strategy

Jim has a unique way of thinking about customers and guiding strategic thinking. Here are some examples that we feel will give you food for thought as you consider how to impress your customers.

What’s in YOUR Value Proposition?

Let's Talk About How We Create REAL Customer Loyalty

Capitalizing on Customer (IN)experience

Why Don’t We Measure How Well We Treat Customers?